NM-Carbomer (Carbopol) products such as carbomer 956, 974P, 934P,71G are cross-linked polyacrylate polymer. As rheology modifier, they are capable of providing high viscosity, excellent thickening and suspending performance not only in personal care products field, but also in toothpastes and other oral care products including gels, mouthwash, desensitizing and whitening products, as well as denture adhesives. As efficient thickeners and binders and provide suspension of non-soluble actives or excipients in oral care products. The viscoelastic structure of NM- Carbomer products imparts shear-thinning rheology and low thixotropy which enables a clean ribbon of toothpaste to be extruded from the tube. Additionally, NM-Carbomer products can be used to aid in the adhesion and delivery of dental formulations to the teeth and mucosa. NM-Carbomer (Carbopol) products can be incorporated in buccal tablets, lozenges and films to provide bio adhesive and/or controlled release properties.