In 2025, the washing and care market is surging, and consumer demand is increasingly diversified and personalized, bringing unprecedented opportunities and challenges to the brand. 

The traditional shampoo is usually divided into two steps, namely shampoo and conditioning. However, as the market matures, consumers are no longer satisfied with these two steps. If the brand wants to surprise and stand out, it must work hard from the subdivision category. Today, there are many subcategories such as hair oil and hair care essence on the market, and these categories have richer effects. With the development, consumers in addition to pay attention to the hair itself, the scalp care is also very important. Many washing and care brands have been advocating the concept of "scalp care", and even have hit the concept of "scalp anti-aging", hair loss, itching, allergies and many other hair scalp problems, to a certain extent because the scalp will also age. Aging of the scalp reduces the resistance of the hair and scalp, making it more vulnerable to the adverse effects of the surrounding environment.

Therefore, double hair and scalp care, protecting the dual health of consumer hair and scalp, is the most popular concept of the current shampoo brand. Brands need to keep up with market trends and constantly innovate products and services. I believe that in the future, more excellent products and brands will emerge in the care market to bring consumers a better life experience.

NM-Carbomer 20,2020,21 etc. are hydrophobically modified, cross-linked acrylate copolymers. In addition to the efficient thickening, suspending, and other properties of traditional carbomer such as NM-Carbomer 990,996,960,970, etc., they self- wet and disperses quickly in minutes, which remarkably meet formulators’ ease-use need. They have higher electrolyte tolerance and handle a higher level of surfactant actives, being ideally suited for use in formulations containing higher levels of oils, botanical ingredients such as shampoos and hair care products, and hydroalcoholic gels. 

For examples in Moisturizing silky shampoo with 0.3% NM-Carbomer 20, here is formulation,

Product Properties:

pH 5.22 (Direct measurement)

Viscosity: 17940mpas（ RV-5, 20rpm）

Stability: Freeze-thaw cycles five times (passed), 48 ° C for one month (passed), -18 ° C for one month (passed)

Shampoo is very stable due to carbomer 20 good suspending stability 

We have as always been adhering to innovation and optimizing industrial structure. And continue to innovate in the field of chemical new materials, become an innovative, world-class chemical company.