Many skin care brands are increasingly complex in their ingredients and product combinations in order to achieve efficacy. In fact, not all consumers in the market are pursuing high-efficacy skin care programs, and a large proportion of consumers are pursuing "streamlined skin care”: it refers to the use of the simplest products and methods to protect the skin according to the season, age, environment and other objective factors.

I-Streamlining in one step

In modern society, skin care products are increasingly segmented, skin care steps are more and more tedious, makeup remover → facial cleanser → skin softening water → essence → lotion → face cream → sunscreen...... Girls put a lot of pressure on their skin by smearing bottles and cans on their faces every day.

The skin itself has a barrier, its function is not to let the outside world into the skin to avoid stimulation and injury, also do not let its own material such as moisture, nutrients and other loss. The skin has its own replacement cycle, just as we naturally have its development rules, do not follow these development rules will be counterproductive, this "overlapping" skin care way will make the skin cannot "breathe".

II-ingredients simplification

A skin care product, the ingredient is more complex, easier to cause skin allergy. Many skin care brands in order to reflect their own high efficacy, high effect, often deliberately put a variety of ingredients, in fact, many ingredients or conflict, or ineffective, but to the skin to bring adverse effects.Therefore, minimalist skin care is highly regarded as the simplification of product ingredients. Many so-called "multi-functional cosmetics" with whitening, moisturizing and repairing, the more its efficacy, the more ingredients need to be added to maintain the stability of its nature, such as moisturizers, emulsifiers, antioxidants and so on. Skin care products to simplify the ingredients is not easy, need to start from the main effect, cannot pursue too high, too much utility. For example, P&G, Shiseido, Unilever and other Beauty giants have long been in this track layout, such as P&G's acquisition of minimalist skin care brand First Aid Beauty, Unilever's acquisition of minimalist skin cares high-end brand Tatcha, etc.

We, Anhui Newman fine chemicals Co., ltd, is the top leading manufacturer of carbomer and acrylates copolymer. As a water-soluble rheological modifier, carbomer has been extensively applied used in personal care products and pharmaceuticals, and industrial fields for more than 70 years due to its efficient thickening and suspension performance, high safety, and no irritation to human body and skin.

we have cosmetics grade carbomers, including carbomer such as NM-Carbomer 30, carbomer 10, carbomer 934, but also improved carbomer such as NM-Carbomer 20, 2020, 21, 1342, 1382 with INCI Name: Acrylates/C10-30 Alkyl Acrylate Crosspolymer. Also, liquid carbomer such as NM-Carbomer SF-1, with INCI name: acrylates copolymer.

Anhui Newman have been approved by ISO9001 quality system, ISO 14001 environmental system and ISO 45001 occupational health and safety system certification in 2015. In January 2023, we successfully passed the assessment conducted by Eco Vadis, a global social responsibility assessment company, actively fulfilled the SA8000 social responsibility standard, reduced pollution emissions, rationally used resources, and ensured that the environment continued to meet the standards. And we constantly improved the construction of the company's social responsibility management system, and effectively fulfilled social responsibilities.